![]() So if I was to sign up to Prime Video through its iPhone app, my payment would be processed by iTunes Billing and you can be sure that Apple’s collecting a bounty on my $8.99 per month subscription fee. ![]() Notably, this only applies to transactional purchases and not subscriptions. Last Wednesday, Apple confirmed it has a new program for so-called “premium” streaming video providers that allows them to use their own billing platforms and bypass the standard 30% tax when selling individual purchases. Previously, you could still sign up for a Prime Video subscription through the iOS app, however, for transactional purchases or rentals, Amazon directed customers to a web browser, thus avoiding paying any platform tax on those purchases. Amazon Prime Video’s iOS and Apple TV apps now let customers purchase or rent movies or TV shows in-app.
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